Large retailers can provide a level of exposure and sales volume that you simply can’t get any other way. And for some independent brands, one or more sales like this are an important piece of their overall strategy. So we invited three experts with really practical, deep experience to offer their insights about how to take large retailers on successfully.

One of the biggest differences between sane, successful business owners and business owners who are overwhelmed and scraping by is the Bread Baking Test.

Here at Wholesale In a Box, we know that your time is valuable and that keeping on-top of all the latest wholesale marketplace news can be time consuming. You’re so busy managing the ins and outs of your business that sometimes relevant information can slip right by you. So today, we’ve filtered all the recent updates and bring you three wholesale marketplace surprises that may directly impact your day to day operations.

As many of you know, the online wholesale marketplace landscape is ever changing. It seems like a new marketplace opens every 6 months.

When marketplaces change focus or shut down, we know brands and makers can be left frustrated, scrambling, and wary of joining yet another marketplace. Which is why we put together some tips on how to move forward and continue your wholesale journey, even when a marketplace closes.

You can have a gorgeous product line, a line sheet you toiled over, a website that’s easy to navigate… but if you make a crucial mistake in your wholesale terms, you will kill the sale before it can happen. This article explores 5 mistakes you might be making in your wholesale terms… and easy fixes for each.

There are a lot of different options for presenting your product line to retailers. You can use your Faire storefront… you can use an online tool like Candid… or of course you can create a PDF document like a line sheet or a catalog. 

There are pros and cons to the different approaches but if you do decide to create a PDF line sheet or catalog, you probably know that it can be time-consuming to set up. We provide a lot of guidance in the Wholesale In a Box course as to what should be in the line sheet… but until now, we hadn’t provided an actual template you could edit, use, and hit the ground running. 

So we’re happy to share that as a bonus to Wholesale In a Box, you’ll now get a Line Sheet / Catalog Template… for free! 

In June 2023, after 6 years of operations, Tundra, one of the largest online wholesale marketplaces at the time, shuttered its online marketplace. Tundra’s email announcement made some big waves by announcing their intention to file a lawsuit against Faire, while simultaneously promoting their new online wholesale business, Wholesale Co-Op. In the whirlwind that followed, Wholesale Co-Op went belly-up at the end of January 2024. This article reviews the details on both Tundra and Wholesale Co-Op.

When you’re a maker growing your wholesale business, the crowd of new wholesale marketplaces can feel bewildering. One maker says she thrived on Faire, while another tells horror stories of stolen stockists. Some makers put their line on every marketplace while others grow wholesale without using marketplaces at all. Each marketplace has different advantages, disadvantages, and risks.

In coaching with makers, I’ve reviewed hundreds of Shopify sites in terms of their aesthetics and function. But until this year, I had never actually built one! 

Recently, I started working on a new project that required creating a Shopify site. And as you probably know, it’s technically straightforward but can be daunting once you realize how many steps and decisions are actually involved. I knew I didn’t want to commit the funds to paying someone to create the website for me… but I also did not want to spend more of my time on it than I needed to. 

Like so many people, I got really into The Great British Baking Show a few years back.

After a stressful day, there is something bizarrely relaxing about watching people frantically bake Cardamom-Vanilla Cupcakes With Raspberry Coulis Filling.

As you probably know, we’re in constant dialogue with our Wholesale In a Box makers about their questions, concerns, and new opportunities on the horizon. We combine these insights with our own observations of how the wholesale community is shifting and changing. And we synthesize all of that into a docket of course updates and changes that we do in batches.

Part of Made to Last – a series of interviews we’re doing with established makers who have grown and evolved their businesses over the long term. We speak with Becca of Thicket talk money, starting small and focusing on what really matters in a small business.