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Inspiration & Ideas Emily Kerr-Finell Inspiration & Ideas Emily Kerr-Finell

Made to Last Series: A Deep Dive with Jonnie Estes of Grey Theory Mill

Part of Made to Last – a series of interviews we’re doing with established makers who have grown and evolved their businesses over the long term. We sit down with Jonnie Estes of Grey Theory Mill. Jonnie gets specific about how the pandemic and the recession are affecting her sales, the emotional roller coaster of running a business, the good, bad, and ugly of her experiments with ads – and where she is headed now (12 years into running her business.)

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Wholesale Basics Emily Kerr-Finell Wholesale Basics Emily Kerr-Finell

Sales Tax for Wholesale Sellers: Handling Sales Tax, Resale, and Exemption Certificates

As a product company, you already know how sales tax works for regular “retail” sales. But when you start selling wholesale, there may be legal, regulatory, or tax issues that you’re not handling correctly. So in this article, we dig into how taxes work with wholesaling, whether you need a wholesale license to sell to stores, what documentation (like exemption certificates) you need to maintain, and other key questions around sales tax for wholesaling.

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Wholesale Basics, Inspiration & Ideas Emily Kerr-Finell Wholesale Basics, Inspiration & Ideas Emily Kerr-Finell

What Parts of Your Story People Actually Care About

Yes, your art is meaningful on its own. Yes, your products are tangibly better than others. But ultimately, your story is a key reason that a store owner will choose your line over another. In fact, with all the hullabaloo about Faire accepting international makers (what many US makers read as “cheap stuff coming in from other countries”) this becomes even more important for any maker trying to grow wholesale.

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Growing Wholesale, Inspiration & Ideas Emily Kerr-Finell Growing Wholesale, Inspiration & Ideas Emily Kerr-Finell

Don’t Hire Someone to Be Your Best Friend (And 6 Other Hiring Tips)

First of all, I hear you. HIRING IS HARD. It’s hard to manage people. It costs money. It takes a huge amount of time to find, vet and train people. You don’t have a big enough studio. You’re an introvert. You have just a small amount of work available. You live in a tiny town. You’re an artist, not a manager. You tried that last year and it didn’t work out.

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Wholesale Basics, Inspiration & Ideas Emily Kerr-Finell Wholesale Basics, Inspiration & Ideas Emily Kerr-Finell

Our Holiday Wholesale Q & A

Today, we’re rounding up some of the most common questions and concerns makers have about wholesale around the holidays. We’re digging into how to approach holiday wholesale as a newbie, how to cultivate orders with current stockists if you’re an old pro, and some simple tips to get orders in the door without a bunch of extra work. As always, though, there is no one-size-fits-all solution. So be sure to “sense check” these answers against what you know to be right for you and your business. 

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9 Crucial Tips for Growing Wholesale Around the Holidays

Your cheat sheet for holiday sales and holiday sanity. It’s for any maker who is trying to get their handmade line into more stores, but without driving themselves insane. We share our biggest learnings, based on watching hundreds of makers grow wholesale over the holiday

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